Point provides personalized and actionable fitness recommendations based on your smartwatch data // areyouonpoint.co
ROLE: CREATIVE DIRECTOR, DESIGNER // Building a brand from scratch: Visual Identity (Logo, Color Palette, Typefaces), Website Design, Social Content, Marketing Creative, Communication Design (Decks, One-Sheets), Photography Art Direction
Product Visuals for PR
Logo Design
Art Direction for Original Photography
Website design — (left: Original beta/waitlist landing page; right: Website redesigned for product launch)
Deck Template Design
Digital Ads
Social Media Feed